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Feedback data from the SME Survey
2007 shows that the majority of SME’s within South
Africa, focus on the operations of their business
rather than strategies on how to attain market share
and beat back the competitors, with this in mind
it is no wonder that some SME’s collapse within the first
2 years of running.
To create an effective marketing
or e-commerce strategy a company needs qualitative
data on their market share and what their competitors
are doing in order to make adaptive decisions to
keep ahead and generate more sales.
Previously only
the large corporate companies could afford the cost
of running primary research campaigns and the smaller
companies would purchase secondary research from
them, but this proved inaccurate and time consuming.
With Pure survey we cut the cost , we cut the time
, we open access to market research for any company
of any size and most importantly we give you the
information you need to stay ahead .
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