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Case Studies


Challenge

Revlon SA wanted to conduct an internal staff survey to gain feedback on known workplace issues. The objective was to find out what staff thought of the issues and where they originated from as well as giving them the opportunity to suggest solutions to fix them.


Solution

Using a specific question set from Revlon we created the survey and designed a Professional layout. Invites to take to the survey were sent using Revlon’s employee database. Our real-time reporting system was integrated, to allow the Revlon Management Team to see the analytical data as the employees were completing their surveys.


Result

The Revlon management team were able to identify the conflict areas within each department their organisation. They were also able to pick up trends within the employee infrastructure. With this valuable information Revlon has the ability to resolve the issues as well as improve upon communication within their company.


Challenge

Foschini required a product evaluation survey for their Luella Shoes brand. They intended for the survey to be distributed to all Luella stores within South Africa, where the managers and staff would respond. A section of the survey was needed for price and product placement and it required embedded images in the survey. They also wanted to find out the general perception of their display windows and window display help book as well as their standing amongst other shoe stores.


Solution

Pure Survey created an elegant and professional survey, which portrayed Luella’s brand image. We embedded pictures of the shoes on placement, as well as images of the display windows. Yet again Luella’s corporate colors and branding were used in the invite design. Upon approval the survey was distributed to the Luella stores. Response monitoring enabled us to send reminder emails to ensure a 100% response rate


Result

The managers were able to gain insight into what the employees thought about the brand and which style of shoes sold well and which styles didn’t do well. They also received feedback on how the stores were comparing to other shoe stores on a variety of different rating scales.


Challenge

Reeds wanted to run a client perception survey. Their goal was to establish the general perception of their services from their client’s point of view. They wanted to be able to send an invite to take the survey after a client had dealings with the company. To keep the survey relevant to the different types of service that the client may receive, it was decided that there would need to be multiple surveys. The feedback gained from the surveys would be used to hone the service that Reeds provides.


Solution

After reviewing a few alternative options, we implemented a hosted electronic survey. Pure Survey created a custom application that allowed  Reeds staff that were involved in the project, to select which survey type they wanted to send, to whom they wanted to send it and included a built in reporting system which validated whether the survey had been completed, thus enabling them to send reminder invites to the non-respondents

Creating a hosted solution was the most cost-effective and efficient approach to fulfilling their needs. Using our powerful survey creator and precise questions we created the basic survey. Our graphic design department created an elegant yet professional layout which projected Reed’s brand image as well a fresh exciting design.


Result

Using our accurate reporting tools, Reed’s were able to make informed decisions on the implementation of measures to improve the various aspects of their service. At the same time the clients were happy to be Involved in the process that would improve the level of service.

" We were able to survey 18000 of our staff in under 10 days, thanks to the fantastic service we
recieved from PureSurvey. "
Absolom Sithole - Old Mutual PLC
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