Customer Satisfaction Research
We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.
When you conduct a customer satisfaction survey, what you ask the customers is important. How, when, and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.
Our Customer surveys are developed to provide an understanding of customers' expectations and satisfaction. Customer satisfaction surveys typically don’t require multiple questions that address different dimensions of the satisfaction concept. Put simply it should include measures of overall satisfaction, satisfaction with individual product and service attributes, and satisfaction with the benefits of purchase.
Unhappy consumers result in lost profits. That is why this type of survey service is vital to good business and one of our key services we proved to you as our client. By obtaining feedback from the actual product or service users, companies can identify and fix problems before customers decide to take their business elsewhere.
Every business wants to retain its customers. But did you know that research has shown that it costs five times more to attract a new consumer or customer than it does to retain a current one? Findings from customer surveys can help companies develop customer loyalty and increase long-term profitability. Customer surveys are essential for any company that is committed to customer retention. Among the many things measured are:
- Overall satisfaction
- Product-specific satisfaction
- Timeliness of delivery
- Customer service satisfaction
- Returns and exchange process satisfaction
- Interest in new products and services
Whether you need a survey designed from scratch, or have an existing survey that needs to be administered, Pure Survey take extraordinary measures to ensure validity, reliability and simplicity. Our goal is to help you, our client, compose a highly relevant survey instrument that will yield sound and useful conclusions from your consumer base while achieving the maximum survey response rate possible.
We would love to add you to our list of satisfied customers, give us a call today to discuss your customer satisfaction research requirements.