electronic survey | survey campaign

When thinking about conducting an electronic survey campaign an organization must consider whether it is going to ask itself:

1. Surveys are only as good as their questions

• Are you willing to ask the hard-hitting questions and pay attention to the results?
  
  
• Are the respondents made to feel that they have a personal invested interest in your business?
  
  
• Do you ask questions that portray the needs of your customers?
  
  
• Are you sensitive
  
  
• Are you aware that some questions may be offensive to certain customers?
  
  
• Do you review the questions with trusted employees before distrusting them to customers?
  
  

When thinking about conducting an electronic survey campaign an organization must consider whether it is going to ask itself:

2. Don’t ask questions unless you’re willing to hear an answer

• Before you begin the survey are you prepared to process and respond to negative results?
  
  
• Can a business learn from a negative response?
  
  
• Should your company survey allow for responses beyond the configured answers?
  
  
• Are your surveys designed elicit truthful responses or receive praise?
  
  
• Are you looking for responses that indicate areas which need improvement?
  
  

When thinking about conducting an electronic survey campaign an organization must consider whether it is going to ask itself:

3. Share Survey results with your employees and act on your findings

• Do you objectively share all responses with your employees?
  
  
• Do you objectively share all responses with your customers?
  
  
• Do you thank the participant for their time spent?
  
  
• Do you let him know what the survey reveals and what actions are being taken to affect change?
  
  
• If there are problems with doing this, how can they be over come?
  
  

Once these questions have been carefully considered and answered realistically, then your company can expect to make valuable use of this service.