Trusted since 2006 · Cape Town, South Africa

Employee Engagement Surveys
& People Analytics in South Africa

Pure Survey is South Africa's trusted employee engagement survey platform — one of the leading survey companies in South Africa. We deliver customised employee engagement surveys, 360-degree feedback, and AI-powered people analytics that help leading organisations measure, understand, and act on what matters most — their people. We're small enough to care, committed enough to go the extra mile, and experienced enough to make you look good.

Trusted by leading South African brands

Clicks Group Nedbank Old Mutual Allan Gray The Foschini Group Media24 Woolworths Nando's FNB Sanlam De Beers Tiger Brands

Employee survey solutions that drive results

Every solution is tailored to your organisation. From employee engagement surveys and real-time pulse surveys to organisational culture measurement — we partner with you to build exactly what you need, and we stay with you until it's right. Discover why Pure Survey is one of the most trusted survey companies in South Africa.

Employee engagement surveys

Benchmarked, customisable surveys that reveal what drives retention and productivity. Target interventions where they're needed most.

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360 assessments

Multi-rater feedback that develops leaders. Easy to administer, confidential, and aligned to your leadership framework.

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AI & text analytics

Natural language AI that turns open-ended comments into clear themes and insights — faster and more consistently than manual coding.

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Video reporting

Personalised video reports that bring your survey results to life — designed to make you look good in front of leadership.

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Onboarding & exit

Structured onboarding and confidential exit interviews to reduce early turnover and improve retention.

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WhatsApp surveys

Reach employees where they already are. Reverse-billed data across Vodacom, MTN, Cell C and Telkom means zero cost to participants.

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View all solutions

89% Participation rate for Clicks Group
28,000+ Employees surveyed for Old Mutual
19 years Building lasting client partnerships
87%+ Average participation across clients

How it works

From first conversation to final report, you'll work directly with our team — no hand-offs, no call centres. We treat every project like a partnership, not a transaction.

1

Consult & design

We take the time to truly understand your goals, your people and your culture — then design a survey that fits perfectly.

2

Deploy & engage

Desktop, mobile or WhatsApp — we go the extra mile to reach every employee and drive strong participation.

3

Analyse & report

Self-service dashboards, deep-dive reports, AI text analytics and video summaries.

4

Act & improve

We don't just hand over a report and walk away. We help you turn data into action plans that make a real difference — and we're here when you need us.

What our clients say

Our longest client relationships span almost two decades. That kind of loyalty isn't built on contracts — it's built on trust, responsiveness and consistently going the extra mile.

"Pure Survey has exceeded our service expectations and helped us to achieve an 89% participation rate while offering exceptional value for money. They are a true strategic partner."
Clicks Group

Bertina Engelbrecht — HR Director

"Our surveys would never run so smoothly without Pure Survey's professional, efficient and super friendly service."
Old Mutual

Jenny Sneddon — Central HR

"Pure Survey has proven to be an invaluable partner for Nedbank over the past few years. The customer service and support is truly commendable. I look forward to a long and prosperous partnership."
Nedbank

Tanja Naidoo — Insights Manager

Frequently asked questions

What is an employee engagement survey?

An employee engagement survey measures how committed, motivated and connected your employees feel at work. It identifies what's working and where to focus to improve retention, productivity and culture.

How long does it take to run a survey?

Most projects take 4–8 weeks from design to reporting, depending on the size and complexity of your organisation. Pulse surveys can be deployed in days.

Can surveys be done on mobile or WhatsApp?

Yes. All our surveys are mobile-friendly, and we offer a dedicated WhatsApp employee survey solution for reaching deskless and frontline workers with higher response rates.

Is the data confidential?

Absolutely. Confidentiality is a cornerstone of our approach. We follow strict data protection protocols aligned with South Africa's POPIA legislation.

Do you work with companies outside South Africa?

Yes. While we're based in Cape Town and most of our clients are South African, we support multi-country survey deployments — including multi-language surveys distributed globally.

What makes Pure Survey different from larger providers?

We're small enough to care and experienced enough to deliver. You'll work directly with senior team members who know your name, understand your organisation, and will always go the extra mile to make sure you get what you need. Many of our clients have been with us for over a decade — that kind of loyalty comes from genuine partnership, not just good technology.

Employee engagement insights & resources

Expert articles on employee research, engagement trends in South Africa and best practices — drawn from decades of experience helping SA organisations listen to their people.

Employee research methods

A practical guide to employee research and employee engagement research: methods, frameworks and best practices.

View all articles

Ready to work with a team that genuinely cares?

We'll listen to your goals, design a solution that fits, and stay with you every step of the way. No hard sell — just an honest conversation about how we can help.

Get in touch — it's free to talk