Pure Survey (PTY) Ltd, established in 2006 as a specialist employee survey company and employee research partner, is a South African company based in Cape Town, a BBBEE Level 4 Contributor, and a SAMRA Organisation Member. As one of the most experienced survey companies in South Africa, we've built lasting partnerships with some of the most successful and influential brands in the country — not through contracts, but by consistently delivering more than expected. Our innovative solutions, delivered by experienced professionals who genuinely care, help our clients manage, retain and inspire their people.

Our purpose

We are passionate about helping our clients manage, engage and motivate their people. We believe that people are the heart and soul of any business, and we understand how companies can inspire loyalty and drive productivity through managing their employee experience.

What sets us apart is that we're small enough to care and committed enough to go the extra mile. When you work with Pure Survey, you're not a ticket number — you're a valued partner. We invest the time to understand your unique challenges, and we won't stop until we've delivered something that truly makes you look good.

We've invested in understanding the digital workplace, and our solutions make use of people-friendly technology — enabling our clients to reach their people wherever they are.

Our solutions are designed to overcome each client's unique challenges. By partnering closely with business leaders and HR professionals, our friendly and experienced Project Managers help build positive, productive and engaging workplaces in companies of all sizes across multiple sectors. Many of our client relationships stretch back over a decade — a testament to the long-term partnerships we believe in.

Our team

We are a small, dynamic, multi-disciplined team of researchers, project managers, analysts and technologists who share a genuine passion for people data. Our lean structure means you work directly with the people who design, build and deliver your solution — no layers, no hand-offs, just responsive, personal service from people who take pride in getting it right.

Because we're not a faceless corporate, every client matters to us personally. We go the extra mile because we care about your success as much as you do. Every team member brings deep domain expertise in employee engagement, organisational psychology and survey methodology, ensuring that the insights we deliver are both rigorous and actionable.

Want to meet the team behind the data? Get in touch — we'd love to hear about your goals.

Corporate social investment

We believe in giving back by supporting organisations that build resilience and sustainability in our communities. We've chosen the NSRI, the iThemba School in Fish Hoek and Siyakhula because of the exceptional work they do.

Our corporate social investment initiatives

Join the team

We strive to create a growth culture both on a business and personal level for everyone involved.

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Ready to partner with a team that truly cares?

From employee engagement surveys and 360 assessments to AI-powered analytics — discover why South Africa's top brands have trusted this survey company for nearly two decades. Learn about employee engagement in South Africa or start a conversation about your goals.

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