Articles

Articles

TALENT | INNOVATION | ENGAGEMENT

Mobile employee surveys – engagement in the palm of your hand.

Posted: July 23, 2020

article By Belinda Kovachi

In South Africa, 1 in 3 people already have a smartphone and this number is set to grow as cellular networks expand and data becomes more affordable. By using mobile technology and social media platforms to poll employee sentiment, companies are gaining valuable insight into employee engagement, morale, and motivation. Connecting, inspiring, and engaging all workers, whether local or remote, via mobile technology, keeps companies, managers and teams connected – wherever they are.

Why conduct an employee survey?

Whether your company is embarking on an employee engagement initiative, working on improving your employee experience or measuring the effectiveness of your people practices, obtaining direct feedback from your employees is key to diagnosing issues and building engagement.

An employee survey allows for focused people interventions by providing insight into the real issues affecting employee engagement. By benchmarking engagement levels and measuring effectiveness of ongoing initiatives, employee surveys allow leaders to allocate effort and resources where they are most effective.

Before you start - what are the key success factors for employee surveys?

Your survey should be:

  • set up to measure what is important to your business,
  • simple to distribute,
  • easy to fill in,
  • and deliver accurate and meaningful data.

Reports should be accurate, accessible, engaging and provide insight into the way forward.

Why a mobile survey?

  • Mobile enabled surveys provide wider access than traditional desktop surveys – allowing any employee with access to a smart phone to have their say – wherever they are.
  • Mobile survey platforms lend themselves to eliciting quick, real time, topical feedback. Frequent polls provide up-to-date sentiment, morale and climate data and can be targeted to measure current and emerging issues.
  • Mobile surveys generally have a higher response rate than traditional surveys because of their portability and ease of use. Higher response rates mean more accurate and actionable results.
  • Mobile interfaces are familiar, lend themselves to branding and customization and have a relatively low implementation cost.

Less is more

Mobile surveys lend themselves to shorter more frequent polls.

  • We recommend using less questions in mobile surveys than you would in traditional surveys. Keeping the number of questions down allows for quicker completion and provides a more focused result.
  • Open ended questions, comments and qualitative responses are possible with mobile surveys. In the interest of ease of completion, these fields should be kept to minimum.

Talk to us

At Pure Survey, we are constantly exploring new ways of leveraging technology to engage people and create “human friendly” digital workplaces for our customers. As the world of work evolves further into the digital space, we believe that mobile technology is the key to keeping remote workers connected and engaged. Our mobile enabled employee engagement solutions include employee surveys, performance management tools, voting apps, 360 feedback platforms and recognition programs. Contact us to find out how you can leverage mobile technology and engage your people