Allan Gray, one of South Africa's largest privately owned investment managers, came to Pure Survey with a clear goal: understand and strengthen employee engagement across their organisation so they could retain top talent and sustain high performance.
Results at a glance
- Benchmarked engagement scores compared against South African and financial-services norms
- Pinpointed key drivers – leadership trust, career development and recognition emerged as top priorities
- Actionable team-level reports that enabled managers to own their results and act locally
- Foundation for ongoing measurement – year-on-year tracking to prove progress
What we delivered
We designed a customised engagement survey aligned to Allan Gray's values and strategic priorities, deployed it with rigorous confidentiality, and produced reporting at every level – from board summary to individual team dashboards. Leadership and HR received deep-dive analysis highlighting the engagement drivers with the greatest impact, turning data into a clear roadmap for action.
The impact
With clear priorities identified, Allan Gray was able to invest in the areas that mattered most to their people. The partnership continues, with each survey cycle building on the last to track progress and surface new opportunities.
Why Allan Gray chose Pure Survey
Allan Gray sought a survey partner that could offer more than a generic platform. They needed a boutique firm with deep expertise in employee engagement measurement, the ability to benchmark against South African financial-services norms, and a hands-on approach to analysis and reporting. Pure Survey's partnership model — where a dedicated team works closely with the client throughout the process — meant Allan Gray received tailored guidance at every stage, from questionnaire design to presenting findings to the board.
This collaborative approach ensured the survey captured what truly mattered to Allan Gray's people, and that the results translated into practical, prioritised actions rather than a static report.
Frequently asked questions
- How does benchmarking add value to engagement surveys?
- Benchmarking compares an organisation's scores against industry and national norms, giving context to the results. It helps leadership understand whether a score is strong relative to peers and where the greatest opportunities for improvement lie. Learn more about our people analytics and benchmarking capabilities.
- Can engagement surveys be repeated to track progress?
- Yes. Year-on-year measurement is one of the most powerful aspects of engagement surveys. It allows organisations to see which actions have made a difference and where attention is still needed. Pure Survey also offers pulse surveys for more frequent check-ins between full survey cycles.
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