As one of Africa's leading media companies, Media24 operates in a fast-changing industry where talent retention and culture are critical competitive advantages. They turned to Pure Survey for employee engagement measurement that could keep pace with transformation and deliver insights leadership could act on quickly.
Results at a glance
- Customised engagement survey aligned to Media24's unique context across print, digital and broadcasting
- Clear, visual reporting for leadership and HR – from group-wide trends to divisional deep-dives
- Identified priority action areas including internal communication, change management and career growth
- Ongoing support for action planning, tracking and follow-up pulse checks
What we delivered
Pure Survey designed a survey that reflected Media24's diverse workforce and strategic priorities. We managed distribution, drove participation, and delivered reporting that connected the dots between engagement drivers and business outcomes. HR leaders used the results to shape targeted interventions – and prove their impact in subsequent survey cycles.
A partnership built on results
Our relationship with Media24 extends beyond a single survey. We continue to support their people strategy with regular measurement, trend analysis and advisory – helping them build a culture that attracts and retains the best talent in media.
Why ongoing measurement matters
In a fast-evolving media landscape, a single snapshot of employee sentiment is never enough. Media24's commitment to continuous engagement tracking means leadership can identify shifts in morale early, measure the impact of organisational changes, and respond before small issues become systemic problems. Regular pulse surveys between full engagement cycles keep the conversation going and demonstrate to employees that their voices are heard.
This approach also builds a rich dataset over time. Year-on-year trends reveal whether interventions are working, highlight emerging risks, and give HR a credible evidence base when advocating for investment in people initiatives. Pure Survey's people analytics platform makes it straightforward to visualise these trends and share them with stakeholders at every level.
Frequently asked questions
- How does Pure Survey customise surveys for different industries?
- We tailor every survey to reflect the client's unique context — their values, strategic priorities, workforce composition and industry dynamics. For Media24, this meant accounting for the distinct challenges across print, digital and broadcasting divisions, ensuring each group's experience was captured meaningfully.
- What is the benefit of combining engagement surveys with culture measurement?
- Engagement tells you how connected employees feel; culture measurement reveals the shared behaviours and beliefs that drive that connection. Together, they give leadership a complete picture of the employee experience and a clearer path to improvement.
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