Old Mutual needed a partner that could execute a culture survey at true enterprise scale – across geographies, languages and business units – while delivering insights leaders could act on immediately. Pure Survey rose to the challenge.
Results at a glance
- 28,000+ employees surveyed across multiple countries
- 87 %+ participation rate – well above industry benchmarks
- Multi-language deployment ensuring every employee could respond in their preferred language
- Self-service reporting portal giving leaders and HR on-demand access to insights by team, region and theme
What we delivered
Pure Survey managed the end-to-end process: survey design aligned to Old Mutual's culture framework, multi-language distribution, real-time participation tracking, and a self-service portal that lets managers explore results without waiting for a report. The high participation rate gave the organisation a clear, credible picture of cultural health – and the confidence to act on what they found.
Ongoing partnership
This is not a one-off project. Pure Survey continues to partner with Old Mutual for culture measurement, enabling year-on-year trend analysis and sustained culture improvement across the group.
Scaling surveys across geographies
Deploying a culture survey to 28,000 employees across multiple countries presents unique challenges. Language diversity, varying levels of digital access, and differing cultural contexts all need to be addressed for the results to be meaningful. Pure Survey managed multi-language translation and localisation, ensured accessible survey channels for every employee group, and coordinated communication campaigns tailored to each region.
The self-service reporting portal was designed so that leaders in every country could explore their own results independently — filtering by team, region and theme — without waiting for a central report. This decentralised approach empowered local leadership to take ownership of their culture journey while maintaining group-wide consistency in measurement and benchmarking.
Frequently asked questions
- How does Pure Survey handle multi-language surveys?
- We manage professional translation and localisation for each language required, ensuring questions carry the same meaning across all versions. Employees select their preferred language at the start of the survey, and all responses are consolidated into a single dataset for reporting and comparison.
- What participation rate should organisations aim for in culture surveys?
- A participation rate above 70% is generally considered strong; above 80% is excellent. Old Mutual achieved 87%+, which gives leadership high confidence that the results represent the true voice of the organisation. Pure Survey's approach to communication planning, reminders and accessible survey channels consistently drives above-benchmark participation. Explore our culture survey solutions to learn more.
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