Pure Survey | Customer Research
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Customer Research

Customer Research

Customers are the lifeblood of your business. Without them your business would fail to succeed.  Customer Research will help your business to not only understand your customers, but will give you the necessary tools to keep your customers coming back.

Customer research helps you to understand your customers – what makes them happy or unhappy. As it’s easier to retain an existing customer than attract a new one, a customer satisfaction survey is designed to understand what your customer’s reactions and actions are regarding your business and your employees. From this you are able to correct any identified issues and capitalise on the strengths of your company.

Some of the aspects that our surveys measure:

  • Overall satisfaction
  • Product-specific satisfaction
  • Timeliness of delivery
  • Customer service satisfaction
  • Returns and exchange process satisfaction (if applicable to your business)
  • Interest in new products and services

As employees are closely linked to customer satisfaction, our employee research surveys and customer research surveys work hand-in-hand to improve your business.

CONTACT US today for your customer research survey!